3M wanted to create a first in class employee experience that promoted collaboration and discovery among colleagues across its global organization.
The Challenge
3M’s legacy intranet was in desperate need of a complete overhaul. Over the years, it had devolved into a sprawling link farm that was highly disorganized, difficult to navigate, and visually unappealing. In addition, it included a decentralized collection of more than 25 country-specific intranets. In all, there were more than 300 site and content owners and 200 communicators across the globe.
What 3M needed was a completely redesigned, modern digital workplace that would provide for better discoverability, access, and accuracy. The motivation behind making the major investment in this project was 3M’s commitment to making sure their people have the tools and support they need to do innovative work.
The Outcome
The new “3M Go” intranet completely reinvented the user experience with an inspiring visual design, expansive personalization, and centralized access to all the tools and content 3M employees need. The project’s success earned the team a place on the Nielsen Norman Group’s 10 Best Intranets list. And the redesigned intranet helped increase employee engagement and productivity.
With key criteria, constraints, and objectives clearly defined, we delivered sketches illustrating the intended UX. From there, the team further developed the design through meticulous evaluation and iteration. Our comprehensive and holistic approach to prototyping and usability included not only UX design elements, but also attention to technical feasibility, ongoing assessment of new functionality opportunities, and consideration of the back-end experience for content owners and editors.
As Creative Director I led the team that created the experience.
